Advisory Council

Advisory Council

Service Hero has appointed an Independent Advisory Council comprised of academic institutions as well as leading business professionals. As a neutral panel of experts, the Council's function is to supervise the assessment and ensure fair and empirical results that adhere to all procedures and norms. IAC members are neutral professionals with no commercial interests in the findings.

Dr. Forrest V. Morgeson
Dr. Forrest V. Morgeson

Former Director of Research at the American Customer Satisfaction Index (ACSI)

Dr. Raed Safadi
Dr. Raed Safadi

Chief Economic Adviser at Dubai’s Department of Economic Development

Dr. Mouawiya Al Awad (ZU)
Dr. Mouawiya Al Awad (ZU)

Director of the Institute of Social & Economic Research

Dr. Shilpa Iyanna (ADU)
Dr. Shilpa Iyanna (ADU)

Assistant Professor of Marketing CBA, Abu Dhabi University

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