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2020 Nominees

The top three scoring brands on overall customer satisfaction in each service category that met the minimum assessment requirement.

Financial: Commercial banks

  • Defined as: Any domestic commercial non-Islamic bank
  • A total of 13 brands were evaluated
  1. Abu Dhabi Commercial Bank (ADCB)
  2. Emirates NBD
  3. First Abu Dhabi Bank

Specialty Store: Clothes & accessories

  • Defined as: The purchase of clothes excluding stores solely selling accessories and shoes
  • A total of 50 brands were evaluated
  1. Nike
  2. Max
  3. H&M

Restaurants: Cafés

  • Defined as: Informal restaurants offering a range of hot meals and made-to-order sandwiches in addition to hot and cold beverages
  • A total of 22 brands were evaluated
  1. Tim Hortons
  2. Starbucks
  3. Krispy Kreme

Restaurants: Casual dining

  • Defined as: Restaurants that serve moderately-priced food in a relaxed atmosphere where visitors can dress casually
  • A total of 33 brands were evaluated
  1. Texas Roadhouse
  2. Chili's
  3. P.F. Chang's

Aviation: Regional Airlines

  • Defined as: Any airline using UAE as its main headquarter
  • A total of 14 brands were evaluated
  1. Emirates
  2. Etihad
  3. Air Arabia

Restaurants: Fast food

  • Defined as: Typical fast food restaurants that offers burgers and other types of value meals
  • A total of 25 brands were evaluated
  1. Jollibee
  2. Hardee's
  3. Subway

Communications: Mobile operators

  • Defined as: Any domestic company focused on offering mobile phone packages and services
  • A total of 2 brands were evaluated
  1. Du
  2. Etisalat

Specialty Store: Grocery

  • Defined as: Any large self-service store retailing food, perishables and household supplies
  • A total of 13 brands were evaluated
  1. Carrefour
  2. Union Coop
  3. Nesto

Specialty Store: Electronics

  • Defined as: Any stores focused on the sale of durable and nondurable electronic items
  • A total of 13 brands were evaluated
  1. E-Max
  2. Apple
  3. Sharaf DG

Specialty Store: Delivery Apps

  • Defined as: A mobile app that allows consumers to place orders from retailers using their smartphone or tablet device.
  • A total of 20 brands were evaluated
  1. Carrefour NOW
  2. Amazon
  3. Talabat

New Car Sales is the highest scoring category in the UAE.

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