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2018 Nominees

The top three scoring brands on overall customer satisfaction in each service category that met the minimum assessment requirement.

Automotive: Car purchase

  • Defined as: The purchase of a new car directly from an authorized car dealer
  • A total of 48 brands were evaluated
  1. Honda
  2. Mercedes-Benz
  3. BMW

Financial: Commercial banks

  • Defined as: Any domestic commercial non-Islamic bank
  • A total of 17 brands were evaluated
  1. Abu Dhabi Commercial Bank (ADCB)
  2. Emirates NBD
  3. First Abu Dhabi Bank

Specialty Store: Clothes & accessories

  • Defined as: The purchase of clothes excluding stores solely selling accessories and shoes
  • A total of 70 brands were evaluated
  1. Marks & Spencer
  2. Mango
  3. Gap

Restaurants: Cafés

  • Defined as: Informal restaurants offering a range of hot meals and made-to-order sandwiches in addition to hot and cold beverages
  • A total of 31 brands were evaluated
  1. PappaRoti
  2. Dunkin Donuts'
  3. Krispy Kreme

Automotive: Car service

  • Defined as: The service or maintenance of a car from an authorized car dealer
  • A total of 50 brands were evaluated
  1. Honda
  2. BMW
  3. Nissan

Restaurants: Casual dining

  • Defined as: Restaurants that serve moderately-priced food in a relaxed atmosphere where visitors can dress casually
  • A total of 39 brands were evaluated
  1. Texas Roadhouse
  2. P.F. Chang's
  3. The Cheesecake Factory

Aviation: Regional Airlines

  • Defined as: Any airline using UAE as its main headquarter
  • A total of 19 brands were evaluated
  1. Emirates
  2. Etihad
  3. Air Arabia

Restaurants: Fast food

  • Defined as: Typical fast food restaurants that offers burgers and other types of value meals
  • A total of 30 brands were evaluated
  1. Hardee's
  2. Papa John's
  3. McDonald's

Communications: Mobile operators

  • Defined as: Any domestic company focused on offering mobile phone packages and services
  • A total of 2 brands were evaluated
  1. Du
  2. Etisalat

Specialty Store: Grocery

  • Defined as: Any large self-service store retailing food, perishables and household supplies
  • A total of 14 brands were evaluated
  1. Carrefour
  2. Union Coop
  3. Lulu Hypermarket

Specialty Store: Home furniture

  • Defined as: Any store focused on the sale of durable furniture as well as decorative items
  • A total of 21 brands were evaluated
  1. Home Centre
  2. IKEA
  3. Homes R Us

Financial: Islamic banks

  • Defined as: Any domestic Islamic non-commercial bank
  • A total of 8 brands were evaluated
  1. Emirates Islamic Bank
  2. Abu Dhabi Islamic Bank
  3. Dubai Islamic Bank

Health care: Private hospitals

  • Defined as: Any private health care provider offering inpatient and outpatient services
  • A total of 33 brands were evaluated
  1. Prime Health Care Group
  2. Burjeel Hospital
  3. Medcare Hospital

Specialty Store: Electronics

  • Defined as: Any stores focused on the sale of durable and nondurable electronic items
  • A total of 17 brands were evaluated
  1. Apple
  2. Carrefour
  3. Virgin Megastore

Interaction over the phone has the lowest scoring satisfaction

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