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2018 Country Winners

Service Hero announces annual customer satisfaction winners based on the results of the Service Hero Index. We are the only entity in the region that awards winners based solely on consumers' ratings.

The top three brands with the highest scores for overall customer satisfaction among all brands in the country that met the minimum assessment requirements were:

First Place

FROM THEIR WEBSITE

Emirates, wholly owned by the government of Dubai, is an airline based at Dubai International Airport in Dubai, UAE. It is the largest airline in the Middle East, operating over 2,500 flights per week, to 122 cities in 74 countries across six continents. The airline ranks amongst the top 10 carriers worldwide in terms of revenue and passenger kilometres, and has become the largest airline in the Middle East in terms of revenue, fleet size, and passengers. In 2011 the airline was the fourth-largest airline in the world.

Emirates has built up a strong brand name as a leader in the aviation industry, particularly in terms of service excellence, its very rapid growth, coupled with consistent profitability. In 2011, It was awarded the title of “Airline of the Year” for 2011. The award has been given based on recognition of its commitment to safety and operational excellence, along with customer service trendsetters, financial condition including a 22-year consecutive annual profit.

Second Place

FROM THEIR WEBSITE

Founders Steve Jobs and Steve Wozniak created Apple Computer on April 1, 1976, and incorporated the company on January 3, 1977, in Cupertino, California

For more than three decades, Apple Computer was predominantly a manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac lines, but it faced rocky sales and low market share during the 1990s. Jobs, who had been ousted from the company in 1985, returned to Apple in 1996 after his company NeXT was bought by Apple. The following year he became the company's interim CEO, which later became permanent. Jobs subsequently instilled a new corporate philosophy of recognizable products and simple design, starting with the original iMac in 1998.

With the introduction of the successful iPod music player in 2001 and iTunes Music Store in 2003, Apple established itself as a leader in the consumer electronics and media sales industries, leading it to drop "Computer" from the company's name in 2007. The company is now also known for its iOS range of smart phone, media player, and tablet computer products that began with the iPhone, followed by the iPod Touch and then iPad.

Third Place

FROM THEIR WEBSITE

Honda Motor Co., Ltd. is established with co-founders Soichiro Honda and Takeo Fujisawa and introduces (in 1949) its first original designed and engineered product which Mr. Honda appropriately names the “Dream” D-type motorcycle.

For nearly four decades Honda has challenged to exceed government requirements – as the first automaker to meet the Clean Air Act standards in the 1970s, then demonstrating low-emissions vehicle technology that led the state of California to adopt new, more stringent emissions regulations. Honda delivers to customers in over 150 countries and regions, over 6 million power products annually, spanning its general-purpose engines, and products powered by them, including tillers, generators, snow blowers to lawnmowers, pumps and outboard engines. Ever since its foundation, Honda has continued taking on challenges to create new value at the forefront of the times based on our Fundamental Beliefs, consisting of “Respect for the Individual” – which reflects the three key points of Initiative, Equality and Trust, and “The Three Joys” – composed of The Joy of Buying, The Joy of Selling and The Joy of Creating. By taking on such new challenges, Honda has grown as a mobility company that delivers products to over 30 million customers around the world each year. In 2017, in the midst of rapid change in their business environment, they formulated the 2030 Vision, which outlines new challenges they will take on toward the next era.

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